Located in Times Square, the Paramount, which will become the Hard Rock Hotel in fall 2005, is a stylish, Art Nouveau hotel designed by Philippe Stark. The trendsetting Paramount is less than a block from Broadway and Times Square, and close to Rockefeller Center and high-end shopping on Fifth Avenue.

For dining pleasure, guests in the Times Square hotel's Mezzanine Restaurant can gaze down on the lobby from their arched alcoves while enjoying American food with a Latin take. They also can enjoy shelves of books and comfortable seating in the Library Bar, and mix with the locals in the Paramount Bar. Guests can enjoy a state-of-the-art fitness center and personal trainer, in-room massages, 24-hour room service, afternoon coffee and tea, children's swimming pool, limos and Town Cars, business center, babysitting and child care, and supervised childcare activities.

The Manhattan hotel boasts guestrooms adorned with pop-nuevo style furnishings, bold prints and striking wall art, décors in whites and grays, and black-and-gray checkered carpets. Guests will get a good night's sleep on beds with 300-thread Egyptian cotton sheets, down pillows and Scottish lambs' wool throws. The video on-demand library offers more than 1,500 films. Bathrooms feature conical steel sinks, deep bathtubs perfect for wallowing,, Philippe Starck fixtures and fancy amenities by Agua Bathhouse.

The Paramount, which introduced the world to the notion of "cheap chic," sets the stage for casual glamour for families, couples and other leisure travelers seeing unique New York City getaways.